Projects

Here are some new examples of projects and partnerships:

Conexus – Enterprise Financial Wellness Strategy and Innovation

We worked with Conexus to develop its enterprise-wide Financial Wellness Strategy. This involved our team leading qualitative customer research and analysis; bringing in best practices and developing the FI’s financial wellness strategic framework with the CEO and Senior Executive Team. We helped to lead the development of Conexus’ financial wellness value proposition, with this complemented with tangible proof points and detailed product and service delivery model recommendations for a different way of banking. Our team engaged Retail and Business Banking leaders, Credit, IT and Marketing and front-line staff through cross-functional wellness strategy and innovation employee workshops. We also led strategy sessions with Executive, conducted detailed gap and opportunity analysis and strategy-to-execution support to accelerate speed to market.

Conexus – Enterprise Financial Wellness Strategy and Innovation

Seymour Consulting worked with Conexus to develop its enterprise-wide Financial Wellness Strategy. This involved our team leading qualitative customer research and analysis; bringing in best practices and developing the FI’s financial wellness strategic framework with the CEO and Senior Executive Team. We helped to lead the development of Conexus’ financial wellness value proposition, with this complemented with tangible proof points and detailed product and service delivery model recommendations for a different way of banking. Our team engaged Retail and Business Banking leaders, Credit, IT and Marketing and front-line staff through cross-functional wellness strategy and innovation employee workshops. We also led strategy sessions with Executive, conducted detailed gap and opportunity analysis and strategy-to-execution support to accelerate speed to market.

“Underserved” Strategy & Financial Health Innovation

Vancity is Canada’s largest Credit Union and a leader in financial services innovation. Vancity is Canada’s largest Credit Union and a leader in financial services innovation. It is using the Index for its multi-year financial health and resilience impact measurement, and provide financial health consulting and advisory on a variety of
projects. We helped to develop Vancity’s “Underserved Strategy”, leading to the launch of Vancity’s market-leading Fair & Fast Loan™. The Institute has also partnered with the Vancity team to help develop their strategic marketing and offerings for specific segments such as Women Investors.

“Underserved” Strategy & Financial Health Innovation

Vancity is Canada’s largest Credit Union and a leader in financial services innovation. Seymour Consulting has led several projects for the Credit Union. The Seymour team helped to develop Vancity’s “Underserved Strategy”, leading to the launch of Vancity’s market-leading Fair & Fast Loan™.  We have partnered with the Vancity team to help develop their strategic marketing strategies and plans; to help create leading value propositions for specific segments such as “Women in Wealth” or Small Business Owners and more. Seymour has also worked with Vancity to help with impact measurement and on-going development of their Community Investment and Impact strategies.

Conexus – Proprietary Financial Health Index Model based on transactional banking data

We worked with Conexus to lead the development of a proprietary Financial Health Index model for the Financial Institution, based on key indicators tested and refined through our expert team and with the model based on transactional banking data. This uniques allows the FI to measure, score and understand the financial health/ wellness of their customers over time, while transforming the way Conexus engages and serves customers. The Index model was developed following visioning sessions with Conexus’ senior leadership;  with all Index modelling, design and development led by Seymour Consulting. The Index model is now being maintained and managed internally by Conexus, is being fully implemented across the organization. Summary indicators within the model have been published by Conexus here.

Conexus – Proprietary Financial Health Index Model based on transactional banking data

Seymour Consulting worked with Conexus to lead the development of a proprietary Financial Health Index model for the Financial Institution, based on key indicators tested and refined through our expert team and with the model based on transactional banking data. This uniques allows the FI to measure, score and understand the financial health/ wellness of their customers over time, while transforming the way Conexus engages and serves customers. The Index model was developed following visioning sessions with Conexus’ senior leadership;  with all Index modelling, design and development led by Seymour Consulting. The Index model is now being maintained and managed internally by Conexus, is being fully implemented across the organization. Summary indicators within the model have been published by Conexus here.

Index Data Analytics and Financial Health Presentations and Engagement for Board and Leaders

Servus Credit Union is a leading financial institution in Alberta leading the way to improve the financial fitness of its members. We have worked with the Credit Union over many years, with the FI now levering the Seymour Financial Resilience Index TM to understand new ways in which it can innovate and support its members, including those most impacted by the pandemic and those who are more financially vulnerable. We have also led strategic presentations with Servus’ Executive Leadership Team and Board, Community Ambassadors, and led a strategic project to help measure the small business financial health of customers.

Seymour Financial Resilience Index TM Data Analytics

Servus Credit Union is a leading financial institution in Alberta leading the way to improve the financial fitness of its members.

Seymour Consulting has worked with the Credit Union over many years, with the FI now levering the Seymour Financial Resilience Index TM to understand new ways in which it can innovate and support its members, including those most impacted by the pandemic and those who are more financially vulnerable. We have also led strategic presentations with Servus’ Executive Leadership Team and Board, Community Ambassadors, and led a strategic project to help measure the small business financial health of customers.

Report on the Financial Resilience & Financial Well-Being of Canadians

We have partnered with Statistics Canada and jointly published a report on the financial resilience and financial well-being of Canadians during the Covid-19 pandemic in October 2021.This project involved analytics of the Seymour Financial Resilience Index TM against government administrative data with the Index peer-reviewed and utilized to shine a light on which populations are most financially vulnerable and potentially need of support by policymakers and other institutions.

Report on the Financial Resilience & Financial Well-Being of Canadians

Statistics Canada and Seymour Consulting are developing a partnership, in order to help progress research and analytics to shine a light on Canadian households and their financial resilience, vulnerablity and financial well-being. This supports the well-being framework being developed by the Government, as well as goals to help build a resilient, inclusive and equitable Canada. Statistics Canada and Seymour Consulting have partnered to analysis government administrative data and data from the Seymour Financial Resilience Index TM and will soon be releasing a joint report on the Financial Resilience and Financial Well-Being of Canadians in the first year of the pandemic.

Enterprise Transformation and Financial Wellness Strategy

We worked with the CEO and Senior Leadership Team to develop a new vision and transformational four-year enterprise strategy for approval by the Board of Directors, which was fully approved.

The strategy included a new vision for the Credit Union to drive sustainable profitable growth and differentiation with its personal and small business members. We also led multiple enterprise strategy projects to develop the organization’s Financial Wellness Strategy for personal members, and Enterprise Business Owner strategy for small business members. This was accompanied by a new customer experience strategy, value proposition and service delivery model to enable the Financial Institution to help measurably improve the financial well-being of it customers while differentiating its brand.

Enterprise Transformation and Financial Wellness Strategy

We worked with the CEO and Senior Leadership Team to develop a new vision and transformational four-year enterprise strategy for approval by the Board of Directors, which was fully approved.

The strategy included a new vision for the Credit Union to drive sustainable profitable growth and differentiation with its personal and small business members. We also led multiple enterprise strategy projects to develop the organization’s Financial Wellness Strategy for personal members, and Enterprise Business Owner strategy for small business members. This was accompanied by a new customer experience strategy, value proposition and service delivery model to enable the Financial Institution to help measurably improve the financial well-being of it customers while differentiating its brand.

Understanding the financial resilience (and vulnerability) of low-income Canadians

Prosper Canada and the Institute are partners. In 2021 and 2022 the Institute conducted analytics of its Index and Financial Well-Being studies data (with a boost sample of low-income Canadians) to provide insights on the financial stress, financial vulnerability, changing behaviours and challenges in access to financial services and help for Canadians with low incomes, with comparisons for 2018, 2021 and 2022. Key insights have been shared with NPOs and the ecosystem to provide longitudinal impact measurement and advocacy with policymakers.

Understanding the financial resilience (and vulnerability) of low-income Canadians

Prosper Canada and Seymour Consulting are partnering to help improve the financial resilience and well-being of Canada’s most vulnerable populations, including low-income Canadians, those are ‘Extremely Vulnerable’ and ‘Financially Vulnerable’ based on the Seymour Financial Resilience Index TM, and underserved populations. Both organizations are currently working together so that by levering the Index, insights can be shared with NPOs, Governments and the ecosystem on the financial resilience (and vulnerability) of low-income Canadians and those who are ‘Extremely Vulnerable’. We also conducted analysis on low-income Canadians to understand their financial stresses and challenges in 2021 compared to 2018, also in light of the pandemic. The research report will be shared in the fall 2021 and presented at the ABLE Conference.

Understanding the financial resilience (and vulnerability) of low-income Canadians

Building on Seymour’s national Financial Well-Being studies and whitepapers launched to the ecosystem since 2017, we were invited by Meridian to help lead research and analytics of our national Financial Well-Being studies data for Ontario, in order to to help identify underserved market and customer segments for Meridian Credit Union. We consulted with Meridian and Motusbank customers, employees and leaders to help dentify opportunities to enhance the Credit Union’s value proposition and member experience through the lens of members’ financial well-being. By sharing our proprietary Financial Well-Being framework, best practices, data and proven methodologies, our team helped the FIs to embark on a journey of financial health innovation for impact with members, employees and communities.

Understanding the financial resilience (and vulnerability) of low-income Canadians

Building on Seymour’s national Financial Well-Being studies and whitepapers launched to the ecosystem since 2017, we were invited by Meridian to help lead research and analytics of our national Financial Well-Being studies data for Ontario, in order to to help identify underserved market and customer segments for Meridian Credit Union. We consulted with Meridian and Motusbank customers, employees and leaders to help dentify opportunities to enhance the Credit Union’s value proposition and member experience through the lens of members’ financial well-being. By sharing our proprietary Financial Well-Being framework, best practices, data and proven methodologies, our team helped the FIs to embark on a journey of financial health innovation for impact with members, employees and communities.